When people look at images of you, what do you think they notice? Do you seem friendly and approachable? Do you look polished and professional? Do your photographs have a style and look that sets you apart from the million other images people see on a daily basis?
If you represent a small business (or any business at all!) the photographs you post to your website, Facebook and Instagram, and marketing materials are the first thing your potential clients notice. If they look amateur, your potential customers might assume that your product of service will be too.
On the other hand, if your imagery is sophisticated, up scale, artistically photographed, and edited to look polished, your clients will know that you are a professional who really cares about the details and your customers’ end experience.
That’s why I love creating beautiful business branding imagery for small businesses in the Charleston SC area. I know that in the fast-paced world of social media and online marketing you only have a split second to grab your customer’s attention. Having the right branding images can stop your clients in their tracks, build trust, and communicate the message you most want them to understand—all in the blink of an eye!
Erica Rodefer Winters came to me with visions of stepping up her Charleston prenatal yoga business and blog Spoiled Yogi. she wanted to showcase the beauty and strength of pregnant women, highlight her own expertise as a yoga teacher, and show that prenatal yoga can be both relaxing and fun, too.
I couldn’t wait to get her and her stunning pregnant student into my studio for her business branding session. Pregnant women have a natural glow anyway, but with the right light backdrop and lighting, well, I think the results speak for themselves.